Berger, 1972
‘men look, women appear’- men look at women and women get used to men watching them. This is evident in a lot of current music video's where women are often dancing around the male singer with no power or purpose apart from aesthetic appeal; a good example of these are Chris Browns music videos. We would like our music video to conflict with this theory as we will be showing power and equality through both genders through what they can achieve.
Bell Hooks
Hooks theory is that skin colour is like a code: lighter skin is more beautiful. Black women are objectified and sexualised in hip-hop
reflecting the colonialist view of black women. A perfect example of this is Chris Browns music video 'Loyal'. Constantly throughout we can see how women are objectified through their clothing, dance moves and framing.
Richard Dyer, 1983
Dyer raised four questions when raising media representations in general:
1) What sense of the world is it making?
2) What does it imply? Is it typical of the world or deviant?
3) Who is it speaking to? From whom? To whom?
4) What does it represent to us and why? How do we respond to the representation?
When we make our music video we need to ask ourselves Dyers four questions to understand what we are representing to understand our target audience.
Richard Dyer, 1983
Dyer raised four questions when raising media representations in general:
1) What sense of the world is it making?
2) What does it imply? Is it typical of the world or deviant?
3) Who is it speaking to? From whom? To whom?
4) What does it represent to us and why? How do we respond to the representation?
When we make our music video we need to ask ourselves Dyers four questions to understand what we are representing to understand our target audience.
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