Friday, 15 April 2016
Monday, 11 April 2016
Evaluation question 2
How effective is the combination of your main product and ancillary tasks?
Digipak
A Digipak is a book-style (often) made out of plastic case which holds a CD, DVD and holds information. In my case my Digipak hold a CD which hold the music of the album, and a list of songs which the CD will play. Digipaks became popular in the 2000's. The role of a digipak is to promote, advertise and sell the main product. Common features include pictures of the main singer, the album title, other institutions involved and selling items such as a bar code.
Research of Digipaks
When researching for digipaks for my genre I looked at the typography, pictures used and the colours.
These are a few that I focused on:
I noticed that there was a theme of colours which ran through the whole digipak. For example the top one used black and white, which I found looked very professional and meant that the writing stood out. The bottom one focused on three colours, orange, black and yellow. I also noticed that the typography style was the same throughout which kept it consistent. Pictures used where of the band, instruments/ apparatus used and the audience.
My Digi Pack
I followed the codes and conventions of the the professional digipaks and focused on three colours, black, white and grey. I used black and white as I found that is looked more professional and fitted my genre. It also meant that the writing stood out as it contrasts against the background. I used a picture of the apparatus used, the microphone with the main singers hand on it which reveals some of her mise-en-scene. I also include a picture of her face on the front cover so that it stands out and will draw attention to the album promoting and advertising the album.
Magazine Adverts
Magazine adverts are another way of promoting and advertising the main product. The are often placed around public areas such as shopping malls, town centres and near housing estates. The have to be bold and stand out to draw attention.
Research of Magazine Adverts
I focused on these two magazine adverts when doing my research as they both focused on the black and white theme which I wanted to carry on from my digipak to create consistency.
Both magazine adverts used white writing on a black background to make it stand out. They also had one main picture advertising the main singer. The writing includes the release date, and one main song which they are focusing on. The structure is very centre focused making it easy of the eye to read and understand. There is limited information on the poster , only the vital key points because if you where to pass it in the street, you wouldn't have time to stand a read a chunk of information.
My Magazine Advert
My magazine advert follows the code and conventions of the professional magazine adverts as I have used the theme of black and white to show consistency throughout both my advertising and promoting products. I have used white bold writing to make sure it stands out and catches the audiences eye. I have included key information such as release date, album name etcetera. I have also tried to make the pictures is the centre of the magazine adverts just as the processional magazine adverts to make is easy of the audiences eye, including the main singers face as the main picture.
Were mine effective?
I think that my advertising and promoting products, (magazine adverts and digipak), together promote my music video well as they all have key information and have a constant theme.
I used a program called lucid press to create my magazine advert and publisher to create my digipak.
By advertising and promoting these products in order to sell the music video and ultimately the album is called synergy. Synergy is the interaction of two or more organizations to produce a combined effect bigger than their individual contributions. The three put together, (digipak, magazine advert and music video), complement each other as it reaches three different groups of audiences.
Digipak
A Digipak is a book-style (often) made out of plastic case which holds a CD, DVD and holds information. In my case my Digipak hold a CD which hold the music of the album, and a list of songs which the CD will play. Digipaks became popular in the 2000's. The role of a digipak is to promote, advertise and sell the main product. Common features include pictures of the main singer, the album title, other institutions involved and selling items such as a bar code.
Research of Digipaks
When researching for digipaks for my genre I looked at the typography, pictures used and the colours.
These are a few that I focused on:
I noticed that there was a theme of colours which ran through the whole digipak. For example the top one used black and white, which I found looked very professional and meant that the writing stood out. The bottom one focused on three colours, orange, black and yellow. I also noticed that the typography style was the same throughout which kept it consistent. Pictures used where of the band, instruments/ apparatus used and the audience.
My Digi Pack
I followed the codes and conventions of the the professional digipaks and focused on three colours, black, white and grey. I used black and white as I found that is looked more professional and fitted my genre. It also meant that the writing stood out as it contrasts against the background. I used a picture of the apparatus used, the microphone with the main singers hand on it which reveals some of her mise-en-scene. I also include a picture of her face on the front cover so that it stands out and will draw attention to the album promoting and advertising the album.
Magazine Adverts
Magazine adverts are another way of promoting and advertising the main product. The are often placed around public areas such as shopping malls, town centres and near housing estates. The have to be bold and stand out to draw attention.
Research of Magazine Adverts
I focused on these two magazine adverts when doing my research as they both focused on the black and white theme which I wanted to carry on from my digipak to create consistency.
Both magazine adverts used white writing on a black background to make it stand out. They also had one main picture advertising the main singer. The writing includes the release date, and one main song which they are focusing on. The structure is very centre focused making it easy of the eye to read and understand. There is limited information on the poster , only the vital key points because if you where to pass it in the street, you wouldn't have time to stand a read a chunk of information.
My Magazine Advert
My magazine advert follows the code and conventions of the professional magazine adverts as I have used the theme of black and white to show consistency throughout both my advertising and promoting products. I have used white bold writing to make sure it stands out and catches the audiences eye. I have included key information such as release date, album name etcetera. I have also tried to make the pictures is the centre of the magazine adverts just as the processional magazine adverts to make is easy of the audiences eye, including the main singers face as the main picture.
Were mine effective?
I think that my advertising and promoting products, (magazine adverts and digipak), together promote my music video well as they all have key information and have a constant theme.
I used a program called lucid press to create my magazine advert and publisher to create my digipak.
By advertising and promoting these products in order to sell the music video and ultimately the album is called synergy. Synergy is the interaction of two or more organizations to produce a combined effect bigger than their individual contributions. The three put together, (digipak, magazine advert and music video), complement each other as it reaches three different groups of audiences.
Wednesday, 6 April 2016
Copyright
Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution.
In order for us to get across our narrative of success in young sportsman achievement, we have decided to include clips of professionals. This will includes failures as the realistic side of achievement is all the failures on the way. In order for us to use professional clips we had to ask and get permission from the producers.
These are the ckips we are going to include in our music video to help get our narrative across:
We did this by contacting them through their you tube channel:
NOTE: I took a picture before I posted as this way I definitley knew I would get a picture before it was sent.
Unfortunatley we did not get a response from anyone but our media teacher reassured us that because it is for educational purposes we would able to use the footage.
In order for us to get across our narrative of success in young sportsman achievement, we have decided to include clips of professionals. This will includes failures as the realistic side of achievement is all the failures on the way. In order for us to use professional clips we had to ask and get permission from the producers.
These are the ckips we are going to include in our music video to help get our narrative across:
We did this by contacting them through their you tube channel:
NOTE: I took a picture before I posted as this way I definitley knew I would get a picture before it was sent.
Unfortunatley we did not get a response from anyone but our media teacher reassured us that because it is for educational purposes we would able to use the footage.
Filming Arrangments
We arranged to meet on a Thursday after school to film Amelia lip syncing. We had permission to different locations around out school in-which we could use. We used the music theatre, dance studio and main theatre. Amelia brought four different outfits, so we could fit the background and mise-en-scene so it would look professional and make sense. The photos above is in the music theatre where we are setting up and getting ready to film. The middle photo is of me putting make-up of Amelia so that her features would stand out of camera.
Monday, 4 April 2016
Planning
Story Boarding- January
|
Filming-
February
|
Editing-
March
|
|
Monday
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Free Time 8th Lucy Gymnastics
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Lunchtime 7th
|
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Tuesday
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Week 1 19th
lesson 1hr
Week 2 26th
lesson1hr
|
Free Time 9th Lucy and Susanna
Gymnastics
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Week 1 1st 15th lesson 1hr
Week 2 8th
22nd lesson1hr
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Wednesday
|
Week 2 27th lesson1hr
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Enrichment 24th Peter
Lucy Susanna Football
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Week 2 2th
16th 30th lesson1hr
Enrichment
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Thursday
|
Week 1 21stlesson1hr
Week 2 28thlesson1hr
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Free Time (After School) 18th 25th Lucy Susanna Peter Amelia
Singing
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Week 1 3rd 17th lesson1hr
Week 2 th 24thlesson1hr
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Friday
|
Week 1 22ndlesson1hr
Week 2 29thlesson1hr
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Week 1 4th 18thlesson1hr
Week 2 11th
25th lesson1hr carried
onto the lunchtime hr
|
|
Saturday
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Free
Time 27th
Peter Football
|
||
Sunday
|
Some notes we wrote up in class to keep us on track
Saturday, 2 April 2016
Micro Elements- mise-en-scene
Micro Example- Mise en scene- main
singer
In this music video there are short clips
where, only for a couple of seconds, the mains singers’ mise-en-scene is
revealed. This may have been done so that the audience does not focus on what
she is wearing but rather what else is happening in the video. She also wears a
lot of dark clothing, (often black), which means that she often blends in with
the background, apart from her coloured and white wings which shows the viewer that her wings are the
focus, which relates to her storyline. Her hair is down which represents her
freedom which is taken from her in the video and this is emphasised when she is
running or fighting as it flies everywhere.
Micro-elements are important when making a professional music video but even the professionals sometimes make mistakes, for example we can se the reflection of a camera in Ironman here...
We must make sure sure that when filming we try not to include any reflection or ourselves in the filming process, for example in mirrors.
Wednesday, 30 March 2016
Editing Practise
We (Me, Lucy and Peter) invited Amelia to stay after school one Thursday in order to practise different shots and angles that we could use for our final piece using the ideas we had. We practised with the DLR Cameras provided by the school. We focused on close ups, mid shots and angle shots.
Lucy then met me at a sports hall where we filmed her doing some gymnastics on a mat to see what moves would be affected and what moves wouldn't.
I then later gathered the footage and used a few clips to practise my editing, by changing it to black and white, speeding it up, duplicating it etc.
Tuesday, 22 March 2016
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